Designing A Future-Forward App That Promotes Clean Energy, While Also Encouraging Physical Activity As A Secondary Objective

I collaborated with 2 Designers to address the UN’s 7th goal of clean energy and tackle the growing issue of Obesity.

Ecotag

We put the power in users hands and motivate them to make good decisions for the planet and for themselves. It involved harnessing kinetic energy from human activity and converting it into electricity.

DURATION

DURATION

6 Weeks

RESPONSIBILITIES

RESPONSIBILITIES

UX Design, UX Research

TOOLS

TOOLS

Figma

DURATION

5 Weeks

RESPONSIBILITIES

Product Design, UX Research

TOOLS

Figma

What is the problem

Users need a way to incorporate sustainable energy generation and regular exercise into their daily routines because current solutions are often inconvenient and lack engagement. This is challenging due to the difficulty of seamlessly integrating these practices into busy lifestyles while maintaining motivation and interest.

What We delivered

CHECKHIGH-FIDELITY PROTOTYPE

CHECKHIGH-FIDELITY PROTOTYPE

CHECKHIGH-FIDELITY PROTOTYPE

Electricity Generation and Health Impact

  • This feature tracks the amount of electricity generated through user activities.

  • It provides health impact statistics, showcasing the positive effects of physical activity on the user's health.

  • Users can view detailed graphs and statistics on their progress.

  • This feature tracks the amount of electricity generated through user activities.

  • It provides health impact statistics, showcasing the positive effects of physical activity on the user's health.

  • Users can view detailed graphs and statistics on their progress.

Leaderboards and Adding Friends

  • Introduced a Leaderboard and Challenge feature to track electricity generated by users, motivating them to stay active by competing for the top rank.

  • Users can also add a friend and see how their friend is doing.

Profile and Avatar Edit

  • Users can customize their profiles and edit their avatars.

  • This personalization feature allows users to create a unique identity within the app.

  • It includes options for challenges, editing personal information, choosing avatar designs, etc.

Research Overview

IN-PERSON OBSERVATION

IN-PERSON OBSERVATION

UNDERSTANDING THE EXISTING MARKET

UNDERSTANDING THE EXISTING MARKET

INTERVIEW AND SURVEY FINDINGS

INTERVIEW AND SURVEY FINDINGS

KEY USER REQUIREMENTS

KEY USER REQUIREMENTS

Ease of

Integration

Ease of

Integration

Easily

Portable

Easily

Portable

Can be

Incentivize

Can be

Incentivize

User

Friendly

User

Friendly

WHO ARE MY USERS

WHO ARE MY USERS

HOW MIGHT WE

empower users to generate clean energy while promoting fitness through daily activities?

empower users to generate clean energy while promoting fitness through daily activities?

After Three Brainstorming Sessions!

In these sessions, we brainstormed many ideas, narrowed down to three. We made a concept map and then made detailed storyboards to ensure user resonance, visualize daily integration, and guide our final selection.

We Chose Design B

We Chose Design B

We Chose The Chip

We chose The Chip for its versatility. Unlike the Bike Device, for cyclists, and the Exercise Mat, for workout people, the chip is universally applicable. It’s lightweight, portable, and easily attaches to items for daily use. It generates clean energy, tracks fitness, and incentivizes use, making it a practical solution for clean energy and fitness promotion.

Prototyping and Testing

Prototyping and
Testing

Prototyping: From
Paper To 3D

In the design phase, we used paper prototyping for low-fidelity, enabling quick feedback and changes. For high-fidelity, we used Figma for its interactivity and Autodesk Fusion 360 and Cura for 3D printing the device to give a more real feel.

Testing

After a final round of testing we also decided to conduct individual heuristic evaluations. This method allowed each team member to independently assess the chip against established usability principles, ensuring a comprehensive evaluation free from groupthink or bias.

PS: Proper consent was taken before using the images.

Retrospective Analysis

Retrospective
Analysis

User Engagement and Behavior Change

User Engagement and Behavior Change

Designing for engagement was challenging but rewarding. Gamification elements motivated users, but required iterative refinement based on feedback. This underscored the importance of user-centered design, prioritizing user motivation and enjoyment. Continuous experimentation and responsiveness to feedback were key in maintaining user interest.

Environmental Impact

Environmental Impact

Estimating the device’s environmental impact underscored sustainable design. Despite current limitations, the project taught me to project benefits and make data-driven decisions. Translating theoretical impact into practical outcomes emphasized the importance of sustainable products. This experience highlighted designers’ role in addressing environmental challenges.

Open to new positions. Let’s work together!

...✨ Fueled by caffeine, late nights, and lots of music @ 2024

Next Project

Open to new positions. Let’s work together!

...✨ Fueled by caffeine, late nights, and lots of music @ 2024